about sabrina
Sabrina’s personal passion for video strategy led her to pursue a highly creative and data-driven career in YouTube channel management. Starting at 15 with her own YouTube channel in the beauty space, she sparked her love for video creation and performance analysis. She went on to support herself in university through social media consulting for companies like Fullscreen Media, The Points Guy, and The Lonely Entrepreneur.
Sabrina’s strategic work hones in on data-driven insights to build scalable programming for her clients. She merges each brand’s unique voice and her expertise in platform best practices to create highly relevant and authentic content.
Her work includes video optimization, video production, branding, custom content strategy, SEO, long- and short-form video. Currently, she is a video strategist at Meredith Corporation working on the YouTube channels of InStyle, People, Allrecipes, Everyday Food, Food Wishes, Southern Living, and more. She was previously at Fullscreen managing the channels of NBC News, MSNBC, TODAY Show, USA, SYFY, and SYFY WIRE.
Her career in the digital marketing world plays a huge role in her art. Fueled by her upbringing in rural Connecticut and art education in NYC, she often touches on themes of self-exploration, growing through loss, forging through major life changes, nostalgic memories, and anonymity among masses.